Hot on the heels of a partnership with the NFL, DraftKings – the leading Daily Fantasy Sports site – has signed an agreement with the National Hockey League. This is multi-year co-branding deal, which sees DraftKings become the ‘Official’ Daily Fantasy Game of the NHL. You can already start to see the effects of this, with DraftKing logos appearing on some of the biggest and best known websites and forums belonging to the National Hockey League.
The tie-in works in both directions. DraftKings will work to publicize the NHL by creating unique preview videos for each match. There will also be special prizes given out to winners of the different Fantasy Sports contests, including exclusive tickets to some of the big matches and even the prestigious NHL awards at the end of the season.
This is the latest move for Daily Fantasy Sports which sees it coming into the mainstream. These contests are becoming a replacement for betting at regular online sportsbooks – which have to operate from offshore in international jurisdictions where they are legal. While the contests lack the immediacy of traditional sports betting, they are becoming hugely popular and enjoying a boom which sees prize pools and the variety of sports on offer increase dramatically.
You can read more in our introduction to Daily Fantasy Sports here.
With football betting and Hockey betting now part of official partnerships with fantasy sports outfits, I’ll look forward to announcing Basketball and Baseball have joined the party at some point soon. Daily Fantasy sports games could be the big success story of 2015, make sure you don’t miss out on the action!
Related Article: Introduction to NHL Betting