BetFair Sportsbook iPhone and Android App
Betfair began in 2000 with their exchange model, and the company would achieve amazing success, winning numerous awards including recognition in the Queen’s Award for Enterprise on two occasions. The company floated on the London Stock Exchange in 2010 and a decision was made to launch their own sportsbook in 2012. BetFair have always led the way in innovation and as such, quickly moved in to the mobile arena, launching a series of apps for different aspects of their business, including of course the sportsbook.
In this review I begin by explaining how you’ll get started with the sportsbook iPhone app. I then move on to describe the app itself, with a look at the features and the options you’ll find. I then look at the user experience and give an overall summary, before finishing by detailing the deals you’ll be able to enjoy when signing up to the BetFair sportsbook.
BetFair Sportsbook iPhone app – Getting started
To download the BetFair sportsbook app you’ll go directly to the App store and search for ‘BetFair’ – a number of BetFair apps will appear, including the exchange and the casino, although the Sportsbook is the first on the list. After installing the app and opening it, you’ll log in with your existing account details (username and password). At this point you’ll be asked whether you’d like to set a 4 digit pin to log-in to the mobile app in the future – this is optional, so you’ll be able to stick with the username and password if you so wish.
BetFair Sportsbook iPhone app – Features and Options
Having logged in, your betting balance is shown prominently at the top of your screen, with the bet-slip sitting to the right of it. You’ll then have three main options – In-play, Next Races and Highlights – the Highlights button being the one pre-selected. With this option you’ll scroll through the biggest betting events of the day – the team at BetFair doing a good job of selecting the events that matter. The In-Play option allows you to scroll the events that are actually ‘live’ right now. The ‘Next Races’ option will show the next upcoming horse race, as well as one-click options for the next 5 races.
You’ll also find some options at the bottom of the screen. As well as the ‘home’ button, you can click the ‘A-Z’ button where you’ll see a list of all sports (as well as links to other apps), a ‘cash out’ button where you’ll be able to cash out during a live event, a ‘promotions’ button which lists all of the available offers at the site and finally a ‘games’ button where you’ll find some of the best games the BetFair casino has to offer.
BetFair Sportsbook iPhone App – User Experience
The BetFair sportsbook app is well designed and intuitive. The fact that many of the big events are already on the home page is very useful, especially if you want to place a quick bet on a televised match for example – meaning you’ll not be trawling through a series of menus when time is of the essence. The size of the iPhone screen does give the app some limitations (obviously this will depend on which version of the iPhone you have) – for example when looking at the main market of an event, you’ll need to click the ‘all’ option to see the other betting options, and this is particularly tricky, as the option is very small. However, the fact that you can access all of the immensely wide range of markets the BetFair sportsbook offer is a huge plus point for the app.
BetFair Sportsbook iPhone app – Summary
This app was designed to allow users to bet on the go – both quickly and easily. This has been achieved and it is clear that some thought has gone into the design, as three main menu buttons (In-Play, Next Races and Highlights) will fulfill the needs of the vast majority of users. The app took no time at all in getting used to, and in many ways the touch screen options make it easier than using the website - although as stated earlier, the ‘all’ markets option could be larger. Overall, it’s an app that I will use, and one that would I opt to use over some of the rival sports betting apps given the choice.
Betfair – Mobile Promotions
When signing up, you’ll be able to take advantage of a free £30 bet when you play your first £10. You’ll also find daily deals including free bets, double the odds offers and Acca Multipliers, all of which mean more money in your account! Betfair is also the home of ‘Cash Out’ where you can take your winnings or cut your losses while the event in still in-play.
Check out the award-winning www.betfair.com for yourself now.