- Trusted brand, quick (even early) to pay out and generous with their rewards
- Broad selection of sports, focus on football / racing, though worldwide sport coverage
- £30 in bets for a deposit of just £10 + tons of promotions / ongoing offers
Detailed Review of the Fantastic Paddy Power Online Betting Site
Paddy Power was formed in 1988 when three of the leading Irish bookmakers at the time merged, taking an approach where they were committed to offering greater value and fairness to customers. The company has seen a meteoric rise in the nearly three decades since the launch, now a global brand with retail outlets throughout the UK and Ireland. With this level of experience, Paddy Power are able to offer a particularly high level of customer service. The company are well known for their original advertising campaigns, which has helped make them a household name, and alongside the sportsbook, you’ll now find a poker site, both an online virtual casino and a live casino and even lotteries and a bingo section.
Paddy Power Sportsbook Design and Usability
As you might imagine from a Sportsbook from Ireland, the backdrop to the site is very green. The main bulk of the site is in grey and white with some added green text to keep the Irish theme going. You’ll find all of the menus on the left hand panel, starting with the ‘Quick Links’ at the top. Here you’ll find the most popular upcoming events as well as direct links to in-play betting options, promotions and virtual sports. Below this you’ll find the A-Z of all the sports available at the site, as well as a settings options where you can choose between fractional and decimal odds. The middle pane shows all of the betting markets, pre-loaded with the biggest action of the day, this replaced by any selected betting options. The right hand panel shows a series of promotions, casino ads and a live betting window which shows further information. Placing a bet is quick and easy as you’ll simply click on the odds, set your stake, hit submit and you’re done.
Betting Coverage at Paddy Power
The range of betting options available at Paddy Power is huge. Just by looking at the number of sports in the left hand panel, you’ll see that this isn’t a site that just caters for the big events. At the time of writing there are 45 sports listed, which only expands when you hit the ‘other sports’ button at the bottom of the list. Within each sport you’ll also find lots of betting options. Being a European based site, there is a something of a focus on soccer, each big game having well over a hundred betting markets, although you’ll find multiple betting options available at all sports.
You’ll often find promotions for the big sporting events next weekend, keep an eye on www.paddypower.com for the latest deals.
At any time of day, just simply clicking the ‘in-play’ option on the left hand panel will bring up a huge range of events. Example markets will include soccer matches from anywhere around the globe, tennis matchups at all levels of the game and the biggest in US sports. The fast moving live betting action is one area where Paddy Power particularly excel.
Bonuses and Promotions
When signing up at Paddy Power and placing a £10 bet, you’ll immediately be given £30 in free bets. However the offers do not stop there, as one click of the ‘promotions’ button shows. Here you’ll find such offers as acca insurance on soccer and US Sports (where you’ll get your money back as a free bet if one leg lets you down), extra places on a variety of sporting events including horse racing, and guaranteed odds on horse racing.
Deposits and Withdrawals
Take a look at the bottom of the home page and you’ll immediately see just how many wide ranging deposit options you’ll find at the site. These include Visa, MasterCard, Neteller, PayPal and Skrill amongst many others. Making a withdrawal from the site is particularly straightforward as in most cases you’ll simply withdraw back to the deposit method you used to fund the account.
Paddy Power Extras
At Paddy Power you’ll find two very useful extras. The first of these is the blog, where you’ll find a whole host of betting information, with multiple informative articles posted daily about a wide variety of sports. The other added bonus of using Paddy Power is the live streaming of many sports that you can enjoy. Click the ‘watch live’ button and you can enjoy live sports from around the globe 24 hours a day.
Overall Impression + Next Steps
Paddy Power has quickly become one of the powerhouses of European gambling and it’s easy to see why. The company injects a sense of fun into gambling at times with their unique advertising campaigns, while also offering an amazing range of bets at very competitive odds. You’ll also find a great deal of eye catching bonuses and offers at the site, ensuring that you’ll find one bonus or another being applied to a great number of wagers. This all makes for a perfect storm, meaning that Paddy Power has to be highly recommended.
When you see how well Paddy Power has put their site together, it is no surprise that their high-street popularity has transitioned to the online world. For me the icing on the cake is how well they look after their loyal bettors. Check out www.paddypower.com for the latest offers.