Best UK Licensed Sportsbooks

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Best UK Licensed SportsbookThe UK bookmaking industry has changed dramatically in recent years, with the top companies within the industry offering much more than they ever did before. It wasn’t so long ago that you’d be offered just one bet type on a particular market, but gambling has moved on, and on any sporting event you’ll find many ways of becoming involved, some events offering 100+ markets. You’ll also find that the depth of sporting events covered is much greater, with more niche sports being priced up than ever before. Bookmakers do more than just offer sports betting as well – you’ll be able to enjoy online casinos, live casinos, poker and many other gambling opportunities, and many sites will also offer live streaming of your favourite sports.

In this article I delve into what makes the perfect bookmaker by concentrating on three specific categories – pricing and range of bets, bonuses and promotions and reputation. I finish with three UK licensed bookmakers who I consider to fit the bill in all of these categories.

What Makes an Ideal Bookmaker?

There are many factors to consider when choosing a bookmaker and here I explain the three categories I consider to be the most important.

Pricing and Range of Bets – You’ll want to join a site that actually offers bets on the sports you are interested in. If you are a fan of a more popular sport this won’t be a problem, however if you enjoy gambling on a sport that doesn’t grab the headlines, ensure the site does actually offer betting here. Also ensure that the site offers the range of bets you want on a particular event – for example you might enjoy Asian Handicap betting on soccer or game by game betting at tennis. Your final consideration here should be the prices you’re receiving on these markets – it’s no good finding a site that offers a great range of markets at bad odds as you’ll be burning money. Fortunately there are many odds comparison sites out there where you’ll be able to check out the prices offered.

Bonus and Promotions – The vast majority of sites will offer sign up bonuses which will give your bankroll an immediate boost – check these out and read the terms and conditions to see what the play through requirements are to ensure you are gaining a bonus that is right for you. Many sites also have promotions – you might find money back offers on soccer for a goalless draw, or a free bet if your horse falls in a particular race. Most sites offer these kind of promotions, so if you don’t see them, you’re probably missing out.

Reputation – UK gamblers are somewhat lucky in this respect as there are many gambling sites which have been in the industry for a great number of years. These sites have remained at the top by offering great customer services, safe and secure banking and never being embroiled in controversies when it comes to paying out. As such, it makes sense to join one of these sites where you know your experience will be a good one. If thinking of joining a site which is somewhat unknown, you should be more wary – check them out on independent bookmaker review sites before signing up.

Three Recommended UK Licensed Bookmakers

Magnifying GlassLadbrokes

Ladbrokes is one of the most trusted UK betting brands and their history can be traced as far back as 1886! The site has an excellent customer services team and offer thousands of betting opportunities every day – including hugely comprehensive offerings of soccer, horse racing and greyhounds markets. Ladbrokes have a mobile betting app which is available for the iPhone, Android, Blackberry and Nokia devices. When signing up at Ladbrokes you’ll be able to claim a £25 free bet when making an initial wager of £10 or more.

Paddy Power

Paddy Power formed in 1988 when three of the leading Irish bookmakers merged and have had a rapid rise to the top in recent years – backed by innovative advertising campaigns. The site offers a great range of betting on all of your favourite sports and has many money back offers, especially when it comes to soccer and horse racing. Paddy Power have a mobile app which is available on all of the popular devices. Join Paddy Power today, deposit £10 and you’ll receive four free £5 bets.

Paddy Power Betting Bonus


BetFred began in 1967 and have grown to become one of the UK’s largest bookmakers – the founder of the site, Fred Done, becoming a celebrity in his own right! The site offers betting on all sports, with comprehensive market choices on the most popular – you’ll even be able to bet on the lottery results at this site. The site has many cashback and free bet offers, and the site is famed for paying out early on some markets before they have even finished. BetFred has a mobile app available on all of the most popular mobile devices. When joining this site, you’ll receive a double the odds offer on your first bet up to £25 and even receive a free bet if it loses, see for more.

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